Measuring the effectiveness and results of your media relations efforts provides critical insight into what’s working well and what is not. This research approach establishes benchmarks for future ROI. FSR Ventures uses its proven methodology to evaluate selected media coverage and assess areas including content, tone analysis, expert positioning, message placement, and coverage breakout.
Key benefits of a Media Audit include:
- Establishes a benchmark
- Measures media relations results
- Identifies media opportunities
- Addresses media weaknesses
- Assesses media coverage
We had the pleasure of working with Jennifer in efforts to increase our brands’ awareness. We were very pleased with the quantity and quality of placements that Jennifer was able to secure, as well as her creative ideas for our new product launch. Jennifer was prompt, thorough, and consistently delivered on our expectations. We would gladly recommend working with her!
– JULIA MCMANN, PRESIDENT & CEO, BREVENA LABORATORIES, LLC
FSR Ventures - Focus - Strategy - Results 